The New Future Of Sichuan Cuisine Presented By Haoji Sichuan Spicy Sauce

On October 22nd, HaoJi, a local Sichuan seasoning brand under Nestlé, launched two innovative ready-to-eat Sichuan sauce products with the theme of "Authentic Sichuan Flavor, Innovative Sauce." At the event, apart from guests such as Ms. Qin Lei, General Manager of Sichuan HaoJi Food Co., Ltd., and Mr. Liu Xinggang, Head of Nestlé's ToToLe & HaoJi National Marketing System in Greater China, the company also invited culinary masters, industry associations, media guests, and renowned restaurants to gather in Chengdu. With the support of big data on catering consumption, the event delved into the pain points and trends in the consumption of Sichuan cuisine, gradually unveiling the possibilities for the development of Sichuan cuisine in the future. HaoJi, seizing the opportunity, presented two highly anticipated compound condiments in the industry - HaoJi Classic Spicy Sichuan Sauce and HaoJi Chili Bean Spicy Sichuan Sauce. These products offer innovative solutions with three key selling points: genuine ingredients, stable and authentic Sichuan flavors, and simplified kitchen work. Combined with diverse dish options, they provide comprehensive support to catering businesses in capturing the new consumer demand for spicy flavors and seizing industry growth opportunities.

 According to Data analysis: Why is it difficult for popular Sichuan cuisine to achieve chain expansion?

According to data from the National Bureau of Statistics, the catering industry in China returned to positive growth in 2021 and maintained a strong momentum of development. In the first half of the year, the industry's revenue reached 2.1712 trillion yuan, which was basically the same as the level before the pandemic in 2019. Among them, the popularity of Sichuan cuisine (including hot pot) continued to rise. Whether it was the national offline store count with a subcategory proportion of 28.8% or the impressive proportion of nearly 20% in the top 100 recommended dishes on delivery platforms, it was far ahead of the rest.

Behind the popularity, there are also opportunities revealed by deeper data analysis. However, the chain expansion rate of Sichuan cuisine is only 14%, far lower than that of hot pot (19%) and even lower than many other regional cuisines. This is due to the unique characteristic of "hundreds of dishes with hundreds of flavors" in Sichuan cuisine, which makes it difficult for many Sichuan catering enterprises to focus on and refine their operations. It is also due to the complexity of seasoning and the stability of dishes in Sichuan cuisine, which have become shackles for chain expansion.

HaoJi Spicy Sichuan Sauce - Authentic Ingredients, Authentic Sichuan Flavor

In Sichuan cuisine cooking, prefabricated sauce has always been a key link that is difficult to standardize. Traditional prefabricated sauces are often personalized and modulated by chefs, which are characteristic but time-consuming and labor-intensive. The raw materials are also not easily available outside of Sichuan and Chongqing, making it difficult to stabilize the flavor and requiring high skills from chefs. However, HaoJi's two new Spicy Sichuan Sauce products launched this time adhere to the principle of "rooted in Sichuan cuisine culture, innovating authentic Sichuan flavor." With strictly selected high-quality ingredients and a strong aroma, they help chefs recreate the complex flavor of Sichuan-style dishes that are a perfect combination of color, aroma, and taste. Among them, the Classic Spicy Sichuan Sauce features a classic household compound flavor of Sichuan cuisine, suitable for dishes such as fish with bean paste, water-boiled pork slices, and braised beef with brown sauce, making the dishes spicy, delicious, and rich in base flavor. The Chili Bean Spicy Sichuan Sauce, on the other hand, showcases the chili bean compound flavor of Sichuan cuisine, perfect for dishes like braised beef brisket with rice noodles and mapo tofu, easily creating dishes with distinct chili bean flavor and well-separated grains.

At the event, HaoJi used its two new products to passionately demonstrate multiple classic Sichuan dishes. The rapid production and stable taste not only satisfied the discerning palates of industry peers but also demonstrated the advantages of HaoJi's new products in simplifying cooking steps, shortening cooking time, and more, bringing more possibilities for kitchen procurement and restaurant efficiency improvement.

"Authentic Sichuan Flavor, Crafted with Sauce," HaoJi, as an authentic Sichuan seasoning brand under Nestlé, leverages its industry insights gained from more than 30 years of experience in Sichuan cuisine seasoning, combined with Nestlé's stringent quality control, to accurately identify the new trend of Production, branding, and standardization in the catering industry. The two new Spicy Sichuan Sauce products may spark a new wave of Sichuan cuisine going global, helping the catering industry seize the huge growth potential and strong momentum of the new trend in Sichuan cuisine, ushering in a new era for Sichuan cuisine.