"Spicy Vanguard" Rides The Wind And Waves, And Haoji's Spicy And Sour Sichuan-flavored Sauce Debuts With Glory

In the midsummer of 2020, the "Spicy Vanguard · 2020 Catering Win-Win Trend and HaoJi Sichuan-flavored Sauce New Product Launch Event" officially kicked off in Chengdu. With passionate data and fresh and spicy new products, it ignited Xi'an, Lanzhou, Kunming, and eventually spread the influence of "freshness and spiciness" across the country. Catering masters, catering associations, famous catering restaurants, and mainstream media gathered together, supported by data analysis in the new era and using HaoJi's innovative products as tools, to enhance market confidence in the catering industry's upward trend against the wind in the second half of 2020.

As a professional Sichuan cuisine seasoning brand under Nestlé, HaoJi leverages its more than 30 years of industry insight in Sichuan seasoning and Nestlé's rigorous quality control to assist the catering industry in the post-pandemic era with its newly launched innovative professional Sichuan seasoning products - HaoJi Spicy and Sour Sichuan-flavored Sauce and HaoJi Spicy and Fresh Sauce. At the same time, HaoJi also announced the official launch of the "Spicy Vanguard" online recipe competition.

At the launch event, not only did Octopus Small Data and HaoJi jointly release big data on the current catering industry, using rational thinking to help fellow catering industry participants explore industry opportunities, but there were also live demonstrations of multiple innovative dishes. In addition to HaoJi's official innovative dish - "Passion Fruit Boiled Fish Slices," chefs from local famous restaurants combined the characteristics of their cuisine with HaoJi products and local ingredients to create four popular dishes with regional flavors at each launch event. Each dish received rave reviews from the participants. The clever use of HaoJi's new products - HaoJi Spicy and Sour Sichuan-flavored Sauce and HaoJi Spicy and Fresh Sauce in the innovative dishes not only satisfied the discerning palates of the professionals present but also made it easier for these popular new dishes to be prepared.

During the climax of the event, Li Hanji, General Manager of Sichuan Haoji Food Co., Ltd., joined leading figures in the catering industry from various regions on stage to unveil a new member of the HaoJi Sichuan-flavored Sauce family - HaoJi Spicy and Sour Sichuan-flavored Sauce. As the fourth masterpiece in the HaoJi Sichuan-flavored Sauce series, it concludes the series with a spicy and sour flavor profile. The four Sichuan-flavored Sauces, including Spicy and Malty, Ginger and Spicy, Pepper and Spicy, and Spicy and Sour, fully cover mainstream Sichuan cuisine types and leave plenty of room for innovation in the kitchen. The new product still maintains the four major advantages of stable production, classic flavor profile, easy to use, and inspiring creativity. The simultaneously launched HaoJi Spicy and Fresh Sauce, when used in combination, provides limitless possibilities for the innovation of Sichuan cuisine.

"Spicy Vanguard" serves as the theme of this event, representing not only the "spicy" and "fresh" qualities of HaoJi's new products, but also the starting point for an online popularity contest targeting professional chefs. Participants are invited to upload their original dishes using HaoJi's Spicy and Sour Sichuan-flavored Sauce and Spicy and Fresh Sauce as the main ingredients to the professional chef exchange platform - the WeChat official account "HaoJi Chef's Club". The final winners will have the opportunity to be featured on the cover of a magazine.

In the new normal of the post-pandemic era, HaoJi remains committed to providing innovative solutions for the catering industry, helping all catering professionals ride the wind and waves to achieve new heights.

About HaoJi
Founded in Puge County, Liangshan Prefecture, Sichuan Province, in 1987, with its headquarters in Chengdu, Sichuan Province, HaoJi is a leader in the chicken bouillon industry in China and a leading brand in Sichuan-style condiments. In 2002, Nestlé invested in HaoJi, forming a joint venture known as Sichuan HaoJi Food Co., Ltd. Currently, HaoJi has three modern factories (Puge, Xichang, and Shuangliu) and a professional user experience center called "Inspiration Kitchen" (in Chengdu) that combines research and development with hands-on experience. Since 2006, leveraging Nestlé's international background as a member of the Fortune Global 500, HaoJi has quickly expanded its overseas market, sharing healthy and safe Sichuan-style delicacies with markets worldwide.

Rooted in Sichuan cuisine culture for over 30 years, HaoJi, positioned as "Innovative and Authentic Sichuan Flavor," continuously enriches its product line of Sichuan-style condiments. Starting from authentic Sichuan flavors, in addition to the series of chicken bouillon condiments well-known to consumers and chefs, HaoJi also offers products such as chicken juice, matsutake essence, and Chinese wisteria pepper oil to provide consumers with a better cooking experience of Sichuan cuisine. The star product line, the HaoJi Sichuan-flavored Sauce series, is deeply recognized by cooking enthusiasts and chefs for its authentic and complex Sichuan flavors.